Press Release Summary: Paul J Westerman appointed to help grow turnover and corporate brand identity of leading Management Consultancy
Press Release Body: London, 28th February 2008: London-based management consultancy Qedis has appointed Paul J Westerman into the newly created role of Head of Operational Marketing. Paul will be responsible for the implementation of all marketing and communication strategies and processes activity for Qedis and is tasked with helping the consultancy achieve aggressive growth targets, which include increasing turnover to over £20m and headcount from 60 people to 100 in just two years.
In his role as head of operational marketing, Paul will define and execute a ten year marketing and communications strategy to develop new markets for Qedis in services sectors such as law, travel and leisure, as well as expanding the consultancy's operation internationally. Paul will build on Qedis' success and proven capability of working with CIOs and IT directors within the rail, media, financial services and public sector markets, where the consultancy has worked with some of the UK's most influential companies, including First Group, ITV, National Express, Northcliffe Media, Virgin Atlantic Airlines and William Hill.
Paul joins Qedis with over 20 years' marketing and communications experience and has held senior positions at companies in a variety of service sectors, including legal and finance. He has particular expertise in strategic branding and market positioning, growing small to medium-sized companies to attract investment and future commercial acquisition, as well as defining and delivering global communications strategies.
Paul will report directly to Paramjit Uppal, managing director of Qedis. Uppal commented: "These are exciting times for everyone at Qedis. Over the past five years we have seen a huge growth in our business, winning clients in all our key sectors while continuing to build long term relationships with existing clients. We have now reached a critical point where we can start to raise our profile by referencing the real successes we have achieved in the marketplace.
"Qedis has established a unique culture and way of working both within the business and through the way we work with our clients, and Paul's appointment is an important step in sharing more broadly this 'Qedis Way' and driving growth. His professional expertise and knowledge will help play an integral role in ensuring the continued success of the business."
"Over the last five years Qedis has developed an impressive portfolio of high profile clients and a proven track record working with some of the UK's most influential CIOs and IT directors, providing the ideal platform to expand the consultancy," said Paul J Westerman. "However, in order to achieve its ambitious growth plans Qedis must set in place a marketing strategy that can really take the company to the next level and positions the consultancy as a viable alternative to its 'big four' competitors."
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NOTES TO EDITORS
Media contact: Louise Andrews or Laurie Glimmerveen Wildfire PR Tel: 020 8339 4420 Email: Louisea@wildfirepr.co.uk / Laurieg@wildfirepr.co.uk
About Qedis Founded in 2003 by three 'Big Four' management consultants, Qedis focuses on helping senior IT decision makers transform their IT organisation and increase the value it delivers to the business. The company employs more than 60 consultants in the UK, who bring together a wide range of expertise and skills across a range of industries, including telecommunications, IT, public sector and financial services. Clients include First Group, William Hill, Haringey Council and ITV.
Web Site: http://www.qedis.com
Contact Details: Louise Andrews or Laurie Glimmerveen Wildfire PR Tel: 020 8339 4420 Email: Louisea@wildfirepr.co.uk / Laurieg@wildfirepr.co.uk
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